Are advertising costs tax-deductible in the UK?

Yes, advertising and marketing costs incurred wholly and exclusively for business purposes are generally allowable revenue expenses. This includes online advertising, print ads, trade show costs, and agency fees. Check with your accountant for any specific situations.

Can Snyp process Google Ads and Meta invoices?

Yes. Download the monthly invoice from Google Ads or Meta Business Suite and forward it to Snyp by email. Snyp extracts the billing period, spend amount, currency, and any taxes charged.

How do I handle VAT on advertising from overseas companies like Google or Meta?

Google and Meta typically do not charge UK VAT on their invoices to UK businesses. Instead, the reverse charge mechanism applies and you must account for VAT on your VAT return. Snyp captures the invoice details; speak to your accountant about the correct VAT treatment.

Can I track print advertising costs with Snyp?

Absolutely. Forward the invoice from the newspaper, magazine, or print shop by email, or photograph a paper invoice. Snyp processes it like any other receipt.

Does Snyp help me see total marketing spend across all channels?

Yes. Once your marketing invoices are in Snyp and synced to your accounting software, you can filter by category to see your total marketing spend and break it down by supplier or platform.

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Keep every ad spend receipt organised so you know exactly what your marketing costs

Marketing spend is spread across dozens of platforms: Google Ads, Meta, LinkedIn, email tools, print media, and agency retainers. Each one sends invoices in different formats and on different schedules. Tracking the total cost of marketing and reconciling it with your accounts is a constant headache.

Capture invoices from any platform

Forward invoices from Google Ads, Meta Business, LinkedIn, Mailchimp, or any marketing platform. Snyp reads the PDF or email and extracts the key details.

Track agency and freelancer invoices

Marketing agencies and freelance designers send invoices too. Snyp processes them alongside your platform spend so you have a complete picture of your marketing costs.

Handle multi-currency ad spend

Many advertising platforms bill in USD. Snyp captures the exact currency and amount so your records match the platform's billing.

Categorise and sync automatically

All marketing expenses are categorised correctly and synced to Xero or QuickBooks, making it easy to see total marketing spend at a glance.

Common examples

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Google Ads monthly invoice

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Meta (Facebook/Instagram) advertising invoice

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LinkedIn Ads campaign invoice

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Invoice from a marketing agency retainer

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Print advertisement in a trade magazine

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Flyer and brochure printing costs

Tax tips

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Advertising and marketing spend is a revenue expense and fully deductible in the period it is incurred. This includes Google Ads, social media advertising, sponsorships, printed materials, and trade show fees. Keep invoices for all spend.

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If you use an overseas advertising platform (such as Google or Meta), the reverse charge mechanism likely applies for VAT purposes. You must account for VAT on your return even though the platform did not charge it. Your accountant can guide you through this.

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Costs for building a website or developing brand assets may be treated as capital expenditure depending on the nature and scale of the work. Ongoing advertising spend is always revenue. Discuss the distinction with your accountant if you are investing in a major marketing project.

Snyp AI extracting campaign spend details from a Google Ads invoice

Founding Partner at Strange Ventures

I can't deal with admin. I take a photo, send it to Snyp, and keep going. I don't even check on it. It's just handled.

Tara Tan, Founding Partner at Strange Ventures

Frequently Asked Questions

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Features

Automatic Expense Categorisation - Snyp.ai Receipt Scanner

Expenses

Track Software & Subscription Receipts Automatically

Expenses

Track Professional Services Receipts Automatically

Who It's For

Receipt Scanning for Small Businesses

Integrations

QuickBooks Receipt Scanning with Snyp.ai

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